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Reports & research · Works and publications
The new academic textbook covers sports business management, strategy, marketing, finance, and decision-making in the sports industry.
The third edition of the academic book *Sports Business Management: Decision Making Around the Globe* will be published by Routledge in 2026, according to the specialized sports economics platform. This book, which focuses on managerial decision-making, international case studies, and real-world sports industry challenges, is designed for both students and professionals in the field.
The book is authored by George Foster, Norm O’Reilly, and Antonio Dávila. The new 702-page edition explores key topics such as sports organization strategy, marketing, financial management, and stakeholder relationships within the sports industry.
This edition highlights emerging trends in sports business, including discussions on esports, sports betting, fantasy sports, and crisis management. It also draws on examples from sports committees, organizations, the FIFA World Cup, European professional leagues, and major North American competitions.
Why is sports business management education important?
The sports industry requires managers who can understand the multifaceted nature of organizations—encompassing sports, financial, marketing, and commercial aspects. Decisions such as player recruitment, stadium development, sponsorship deals, or media rights sales are not purely sports-related; they demand a thorough evaluation of costs, revenues, risks, and market opportunities.
The book’s decision-making framework helps students bridge theoretical concepts with practical applications. Its use of international case studies also enables comparisons of management models across different markets.
Relevance for Iranian universities and sports professionals
This book can be valuable for designing sports management curricula, teaching sports economics and business, and developing professional training programs. However, its implementation in Iran should consider the country’s unique club ownership structures, financial regulations, media market limitations, and sports financing methods.
Book details: George Foster, Norm O’Reilly, and Antonio Dávila, *Sports Business Management: Decision Making Around the Globe*, Third Edition, Routledge, 2026.
Source: Routledge official website.
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