The new book "Disrupters" explores the future of the sports business.

According to the specialized sports economics platform, David Stubley’s book, *The Disruptors: Has Sport Lost the Plot?*, was published on October 5, 2026. The book explores how the sports industry has changed since the COVID-19 pandemic, examining the impact of investment, ownership models, new competition formats, and shifts in audience behavior on the transformation of the sports market.

Published by Pitch Publishing, the book is available in print and spans 320 pages. Drawing on his three decades of experience in television, advertising, and sports marketing, Stubley incorporates interviews with industry leaders and research on younger fans throughout the work.

Key themes of the book

A central question the book addresses is whether the growing economic value of sports and the influx of large investments necessarily lead to sustainable development, or whether they might create tensions between commercial interests and the cultural identity of sports.

The author also examines how athletes’ communication with fans has evolved and the role of media and investors in shaping new sports products. These topics are particularly relevant for club managers, marketing professionals, media rights owners, and sports economics researchers.

Relevance for Iranian audiences

Iran’s sports market faces similar questions about commercialization, media revenue generation, attracting investors, and maintaining fan engagement. Studying international experiences can provide a framework for addressing these issues, though simply copying foreign models without considering Iran’s unique legal and economic context is not advisable.

This book offers valuable insights into professional perspectives on the transformation of the sports industry. However, the author’s views and arguments should be considered alongside academic research and independent data.

Book details: David Stubley, *The Disruptors: Has Sport Lost the Plot?*, Pitch Publishing, October 5, 2026, 320 pages.

Source: The official book page at Pitch Publishing

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