National Basketball Association

Economics and Business of Sports

The basketball legend’s jersey sold for $14 million.

14 October 2026 at 04:16

A signed Michael Jordan shirt from the 1998 NBA Finals has sold, breaking the record for basketball memorabilia sales.

Economics and Business of Sports، Marketing and Media

James' helicopter: when an athlete's time is worth more than travel costs.

9 October 2026 at 04:20

LeBron James’ helicopter arrival at Philadelphia’s training sessions is a symbol of time management, human capital, athletic performance, and personal brand value.