Business revenue has overtaken television broadcasting revenue.

Commercial revenues are reshaping the business model of Europe’s top football clubs, according to the specialized platform for economics and sports. A new report by Football Benchmark and World Football Summit reveals that commercial revenue from television broadcasting has become the primary income source for the top 10 European clubs.

A report published on October 8, 2026, shows that total revenues for European football clubs have surpassed 30 billion euros. This trend highlights football’s growing reliance on commercial contracts, sponsorships, product sales, and brand development.

Why does this shift matter?

Broadcasting rights remain a cornerstone of professional football revenue. However, the expansion of international markets, partnerships with global brands, sales of official merchandise, and the creation of fan-focused commercial experiences have opened new avenues for clubs to boost their income.

This change could also widen the economic gap between clubs. Those with stronger brands and larger fan bases typically have greater capacity to attract commercial partners and expand their market reach.

However, the fact that commercial revenue has overtaken broadcasting rights among the top 10 clubs cannot be applied to all European clubs. Each club’s revenue structure depends on its market, sporting performance, global popularity, and commercial negotiating power.

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